Nike ad addresses bullying and racism in Japan; riles up debate online

TOKYO-Ever since their 1988 “Just Do It” ad, sports brand Nike has become known for producing commercials that spark a conversation and leave a lasting impression on viewers. Last year, they got the conversation going around all the annoying questions tennis star Naomi Osaka has to deal with surrounding her ethnicity, and now they’re back to tackle another tough subject: the experience of young foreign residents in Japan.

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Addressing problems like bullying and racism in Japan isn’t a slur on the country — it’s a gentle prod towards improving society for everyone, so that one day, when another Japanese girl like Naomi Osaka makes it big on the world stage, people can accept her for who she is, instead of continually asking her about her love of katsudon.

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